For plumbing companies spending $10k+/mo on Google Ads

Your Google Ads budget is funding tire-kickers. Let's fix that.

We restructure plumber Google Ads accounts to lower your cost per lead and shift your job mix toward the work that actually pays — water heaters, repipes, sewer, slab leaks — instead of $89 drain unclogs.

Get my free plumbing ad audit See two real turnarounds

$10M+ managed annually 35+ active clients No long contracts

What we see in 9 out of 10 plumber audits

We know exactly what's broken in your account.

Plumbing Google Ads has its own physics. If your agency runs your account the same way they run a chiropractor or an HVAC account, they're leaving 20–40% of your budget on the table every month.

Broad-match bleed on 'plumber near me'

Your budget is funding clicks from renters, DIYers, and price shoppers instead of homeowners with a $4k water heater problem.

No dayparting for emergency hours

Nights, weekends, and holidays are when plumbing pays the most — and where 90% of accounts we audit are under-bidding.

Missing negative keyword lists

'DIY', 'how to', 'parts', 'supply house', 'cheap', 'free estimate' — every one of those clicks is money on fire.

Same bid for a $89 drain clear and an $8k repipe

Your account treats every lead as equal. It shouldn't. High-ticket job types deserve their own campaigns and their own bids.

No call tracking = flying blind

Without call recording tied to keyword and ad, you can't tell which spend is booking jobs vs. wasting your CSR's time.

LSAs and Search cannibalizing each other

You're paying twice for the same homeowner because nobody's coordinating your Local Services Ads with your Search campaigns.

The Conversions24/7 plumbing playbook

What your account looks like after 60 days.

No magic. No AI black box. Just the disciplined, plumber-specific structure that agencies who "also do plumbing" never build.

One catch-all 'Plumbing Services' campaign

Segmented by job type — emergency, drain, water heater, repipe, sewer

Broad + phrase match, keyword bids untouched for months

Weekly negative sweeps, match-type discipline, bid-by-intent

Same bid 24/7 across the whole service area

Dayparting to after-hours emergency + geo-bid modifiers by ZIP avg-ticket

'Conversion' = a form fill or a 10-second phantom call

CallRail-tracked calls 60s+, tied to keyword, ad, and booked-job status

LSAs and Search competing in the same auction

Coordinated bidding — LSA for top-of-funnel, Search for high-ticket intent

Monthly report = impressions and CTR

Monthly report = booked revenue, cost per booked job, mix by job type

Real plumber accounts

Two before-and-afters. Same playbook.

Neither of these clients increased their monthly ad budget. Both are still with us.

Plumbing · Phoenix, AZ

Cut cost per call 28% while lifting booked jobs — budget held flat at $24k/mo.

Case #01 · 90 days

Inherited a Google Ads account spending $24k/mo on broad-match plumbing terms at $87 per call. We tightened match types, built out a real negative keyword library, broke the account into job-type campaigns, and shifted budget into after-hours emergency windows where the highest-margin calls happen.

Cost per Call

$87$63

Lower is better

Booked Jobs / mo

112164

Higher is better

Phone Conv. Rate

3.4%5.1%

Higher is better

Monthly Revenue

$50k$78k

Higher is better

"Steady, predictable lead flow. Our techs stay busy without us touching the ad account."

— Daniel R., Owner

Plumbing · Midwest family shop

Same $18k/mo budget. Nearly 2x the $2k+ jobs.

Case #02 · 90 days

Owner was tired of paying to book $89 drain clears that barely covered a tech's drive time. We didn't touch the budget — we rebuilt the account around higher-ticket job types (water heaters, repipes, sewer line replacement), gave each its own landing page and call-tracking number, and let the low-margin campaigns starve.

Cost per Lead

$71$54

Lower is better

% Leads $2k+

18%31%

Higher is better

High-Ticket Jobs / mo

917

Higher is better

Monthly Revenue

$61k$89k

Higher is better

"Same money in. My techs are running bigger jobs now instead of chasing $89 clogs all day. That's the whole business."

— Owner, family plumbing co. · Midwest

What you get

Built for plumbers. Priced for the math to work.

Every account gets the same operational rigor — the difference is we understand your business. Your ad manager has run plumbing accounts before. They know what a "TX water heater install" costs and what a healthy CSR booking rate looks like.

Book my free audit

Dedicated ad manager who has run plumbing accounts (not a generalist)
Weekly negative keyword sweeps and search-term reviews
Call recording review to catch CSR / booking issues, not just ad issues
Monthly reporting tied to booked revenue — not clicks or impressions
Quarterly LSA optimization and Google Business Profile tuning
Month-to-month. No long contracts. Ever.

Certified across the platforms your business runs on

Certified partners across

Google Ads

Microsoft Advertising

Google Analytics

Google Business Profile

Shopify

Questions plumbers ask us.

We already run Local Services Ads. Do we still need Search?

Yes — for a different reason than most agencies tell you. LSAs are great for low-ticket, high-frequency calls. Search is where you win the $4k+ jobs (repipes, water heaters, sewer, slab leaks) because those homeowners research before they call. Running them together, coordinated, is the whole game.

Our current agency says our $150+ CPL is 'industry standard.' Is it?

Depends entirely on what job types you're bidding on and how your account is structured. For general plumbing service calls in most US markets, we typically get clients into the $55–$95 range within 60–90 days. If someone's charging you $150+ across the board, they're likely running one broad campaign for everything.

How fast will we see results?

30–60 days for the structural fixes (CPL drop, cleaner traffic). 90 days for the mix shift toward higher-ticket jobs — that one takes longer because you need enough conversion data to bid intelligently on the high-margin campaigns.

Do you require a long contract?

No. We're month-to-month. If we're not delivering, you leave. That's the only way we've ever done it.

What if we spend under $10k/month on ads?

Honestly, you're probably better served by a solo freelancer or doing it in-house until you're spending $10k+/mo. Below that, our management fee eats too much of your budget for the math to work. We'll tell you that on the call.

Ready to stop paying for tire-kickers?

Free audit. 3+ written pages. A 15-minute walkthrough. No obligation, no long contract. We'll tell you exactly what we'd change in your first 30 days.

Get my free plumbing ad audit