Industries we serve

Deep playbooks for the industries that matter to your bottom line.

We don't take everyone. We focus on the verticals where we've built repeatable systems and a track record of measurable results.

Plumbing

$450
avg service ticket

Emergency plumbing keywords convert at 3–5x the rate of normal search. We weight bids around urgency intent and time-of-day to capture calls when you can answer them.

Target CPL
$45–$80
Close rate
18%
LTV
$1,800+

HVAC

$7,200
avg install job

We pre-build seasonal campaigns that spin up the moment temperatures swing. Maintenance plans turn one-time leads into recurring revenue.

Target CPL
$65–$110
Peak ROI
9x
LTV
$11,400

Roofing

$11,800
avg contract

Storm-triggered geo-targeting, insurance-claim landing pages, and aggressive Bing campaigns where your competition isn't even bidding.

Target CPL
$75–$125
Appt-set rate
31%
Close rate
22%

Solar

$24,000
avg install

We focus the budget on credit-qualified, homeowner-only audiences. Quality over volume — because tire-kickers cost you sales rep hours.

Target CPL
$90–$160
Appt-set rate
22%
Close rate
14%

Personal Injury Law

$40,000+
avg case value

The most competitive vertical on Google — and the most rewarding when done right. LTV-based bidding, intake automation, and call qualification scoring.

Target CPL
$180–$420
Sign rate
9%
Case value
$40k+

Cosmetic Dentistry

$3,800
avg patient value

High-margin services like implants and veneers fund themselves on Google. We segment by procedure to keep CPAs aligned with case value.

Target CPL
$55–$95
Consult-show rate
68%
Case ROI
6.4x

Med Spa

$1,250
avg first visit

Treatments are recurring revenue gold. We build campaigns around hero treatments and engineer the first booking — your team handles rebooking.

Target CPL
$30–$60
Rebooking rate
41%
12-mo LTV
$3,400

E-commerce / DTC

4.7x
median ROAS

From $50k/mo Shopify brands to 8-figure DTC operations. Feed optimization, PMax, Meta scaling, and clean attribution that respects margin — not just revenue.

Target ROAS
3x–8x
AOV lift
+18%
New-customer ROAS
2.1x

Don't see your industry?

If you sell a high-ticket service or a great e-commerce product, let's talk. We turn down accounts we can't move the needle for.

Book a discovery call