Every campaign we touch is measured against revenue — not impressions. Here's what that looks like in practice.
Plumbing · Phoenix, AZ
Cut cost per call 28% while lifting booked jobs
Case #01
Inherited a Google Ads account spending $24k/mo on broad-match plumbing terms at $87 per call. We tightened match types, added negative lists, and shifted budget to high-intent after-hours windows.
Cost per Call
$87$63
Lower is better
Booked Jobs / mo
112164
Higher is better
Phone Conv. Rate
3.4%5.1%
Higher is better
Monthly Revenue
$50k$78k
Higher is better
"Steady, predictable lead flow. Our techs stay busy without us touching the ad account."
— Daniel R., Owner
E-commerce · DTC Apparel
Scaled spend 60% while improving ROAS
Case #02
Brand was stuck at $80k/mo on Meta with deteriorating ROAS. We layered Google PMax, rebuilt the Shopping feed, and moved to server-side tracking to recover attribution.
Monthly Revenue
$80k$138k
Higher is better
Blended ROAS
1.8x2.7x
Higher is better
AOV
$58$66
Higher is better
New Customer CAC
$41$29
Lower is better
"First agency that actually understood our margins. Profitable growth, not vanity revenue."
— Priya M., Founder
HVAC · Dallas, TX
Peak-season ROI lifted with Bing + Google mix
Case #03
Previous agency was running Google only. We added a tightly-segmented Microsoft Ads account that captured an older, wealthier homeowner audience at notably lower CPCs.
Cost per Lead
$118$82
Lower is better
Install Bookings
3152
Higher is better
Avg Job Value
$6,800$7,400
Higher is better
Peak Season ROI
3.1x4.6x
Higher is better
"They found a homeowner segment our last agency told us didn't exist on Bing."
— Marcus T., GM
Cosmetic Dentistry · Miami, FL
Higher-value consults from the same budget
Case #04
Practice was running generic 'dentist near me' ads. We rebuilt around high-margin procedures (implants, veneers) with dedicated landing pages and call-tracking per procedure.
Cost per Consult
$184$119
Lower is better
Consult-Show Rate
44%61%
Higher is better
Monthly Cases
611
Higher is better
Procedure ROI
2.2x4.1x
Higher is better
"Calendar's consistently full with the right kind of cases now."
— Dr. Elena V., Owner
Want results like these?
Book a free audit. We'll show you what we'd change in the first 30 days.